Adios Toasty Print!

Posted on Mar 7, 2010 in Tampa | 1 comment

Two years ago, I began a print broker business called Toasty Print. With tons of promoting, dropping off business cards, post cards, flyers and mass emails, I still got back a limited response for clientele. My largest client came by accident!

I enjoy watching MMA and I took my camera to the events to record the matches. I was contacted by the CEO directly to remove the videos from Youtube or else they would sue me. I went on to explain to him how it would boost search engine optimization if the videos were linked back to their site. So at the next bout, I had tickets to watch the event but this time I was recording video for the sole purpose to boost their SEO! Worked out great for them, worked out great for me. In addition, I promoted my printing company and they were my largest client for about a year or so.

The biggest downfall of the whole business is that I was paying $100 a month to be a part of this printing network. Some months I didn’t even make enough sales to justify the $100 being taken from my bank account. It wasn’t until the large account that I started to get in the positive. I broke away from the printing network, created my own site and started printing with a different printer but at this time, I had lost most of my clients and the printing network consistently emailed my clients to take their business.

It was my first real adventure in business and I will take the experiences and knowledge to apply this towards my next business endeavor.