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Ch 8: Listing on eBay – 2016 Online Selling Guide

2016 Online Selling Guide - eBay

There’s no better time than 2016 to start listing on eBay. Until February 29th, eBay is running a promotion to waive all fees when selling your first item.

In previous posts, I have covered the fundamentals of selling online and now we’re going to focus specifically on listing on eBay. For those that are brand new to eBay, I’ll cover quick details about setting up your account. Here is a quick checklist:

  • Create an email address for your online selling (Go to Gmail and create a new email specific for this business)
  • Create an eBay Sellers account (not just the typical Buyers account)
  • Create a PayPal Business account by creating a Personal account and then changing the settings
  • Sync your PayPal account with your eBay account under the eBay Settings and PayPal Settings
  • Suggested: Setup a bank account just for online selling
  • Sync your bank account and credit card with PayPal
  • Once you authorize your PayPal with your bank account, you’re ready to start selling on eBay

Listing Your First Item

The first time listing an item, I would suggest starting on your computer, not from a device. Go to eBay.com and click Sell at the top. The first step is selecting the category of your item by entering a description of the item.

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When you get to the next screen, be sure the correct category has been automatically selected. Sometimes it’s wrong because eBay couldn’t figure out how to categorize it. If that happens, select Change Category or Product and then select the best one. If you’re not sure because there are different possible categories, search for the item (in another window with eBay open) and see the categories where other items are listed. You can do this by clicking into the listing and look at the breadcrumb at the top (the category tree similar to what you see below: Toys & Hobbies… etc)

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3 Key Points of Listing

eBay search results display 3 key points of your listing: Title, Gallery Photo and Price. These 3 points generate conversion or don’t. Always think of the buyer’s perspective when listing on eBay.

When you create your title, you have 80 characters to develop the first selling point of your item. Learn how to craft your title and description before typing the first thing that comes to mind.

Next, select the Condition of the item. You can add up to 12 photos to your listing. Images must be at least 500px but it’s strongly suggested that they are at least 1000px in length and width. Be sure to read up on best practices when taking photos.

The next step is to add Item Specifics. These are important because they are searched with eBay’s search algorithm. Don’t just skip this step, but add as much detail in these drop downs as possible.

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Describing Your Item

After Item Specifics is the Details section where you can add your full description. Learn how to write effective descriptions that can turn lookers into buyers. You can add html in your description which means you can create a template layout rather than just simply writing in a paragraph. Some sellers have light templates and some have full store templates that make them stand out from the other sellers.

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Setting the Price of Your Item

Next is setting the price of your item. This is where you choose between Auction and Fixed Price. eBay provides a recommended price but I would take this price with a grain of salt. If you’re unsure what to price your item at, learn how to assess the value of the item.

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Determining Shipping Costs

eBay has a suggested amount and shipping carrier option but you do not have to follow this. Personally, I never select USPS First Class but it really depends on what you’re selling. Learn how to determine shipping costs so you don’t lose profits when shipping.

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Setting Payment and Return Preferences

The last thing to set prior to launching your listing live on eBay is reviewing your default settings for PayPal, the location of the item, how fast you will ship the item after selling and how you accept Returns.

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Learning Even More

Multiple eCommerce experts chimed in on how to crack eBay’s search algorithm called Cassini. This article includes 18 points to increase your item’s visibility towards the top of eBay’s Best Match results.

This post is eighth in the series of 2016 Online Selling Guide.

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